Importance of Email Marketing for Running Successful Website

By Team InboundMent

6918
- Share
- Like it
- Tweet it
- Share it
- Pin it

Email marketing is one of the most important and crucial key factor behind success stories of any big Internet Marketer. It is one of the best content marketing platforms to reach out the audience personally. In recent trends Email marketing is one of the widely used platform to do proper content marketing about your service, product or any other promotional stuff.

There are many bloggers and internet marketers who initially ignore email marketing for content marketing, but if you keep your eye on some of the successful internet marketers who making consistent revenue then you realize they having big list of subscribers. Email marketing has more advantages than any other content marketing tactics because it’s an automated process and very fast.

Importance of choosing the best platform

There are many options available in the market for email marketing with various flexible features, out of which some of them are free and some are paid subscriptions. For professional uses, premium subscription is highly recommended because there are extra features and more options for paid subscribers.

Some tools which offer free subscription are having very limited features due to which it can’t be considered as the best choice for professional use. Whereas there are some extra features with paid subscriptions such as Autoresponder, beautiful themes, better options & features which are extremely useful when it comes to professional use.

Benefits of Email Marketing:

There are multiple benefits of email marketing such as:-

Long term goals & users: If you are building mailing list of your subscribers, you are in strategic directions by collecting them. Building mailing list is very important and it leaves huge positive impact upon your website. It helps in gathering all the targeted and long term users and keep them connected with your website. It is one of the best way to increase your users every month, because more subscribers you have more returning visitors you probably have. For example if you successfully collected 50k email list of subscribers from your website by offering freebies or by placing appealing squeezing page for increasing your subscribers list. Then, you have 50k users with you overtime you post something interesting on your website or on offering some cool offers they will be back in your website, on such situations if your blog got hit in the Google updates do you think your blog will be over? No! You can still go on successfully with decent revenue earnings to survive in the market till you recover from penalty. In case someone who haven’t collected any email list or built any subscribers then those people completely depending upon the Google search rankings for revenues. And once their blog hits penalty at that time they have nothing left out till the owner recovers because it will become less productive website.
Conversion: Conversion rates are quite good in email marketing if compared to others, as you have a targeted users on targeted niche. When you shoot them a mail talking about the very useful products and some cool offers, lead generation is easier. It is because you are promoting it to your subscribers who had subscribed to your blog by trusting.
Interaction: It is not only about the benefits that you gain from them, but it is more about the benefits that you can offer to your users. In terms of offering freebies, sharing them valuable knowledge and sometimes talking with them by asking about their problems via emails or about what kind of daily problem they are facing based on one topic. You can come up with the solution to their problems and help them. This not only helps in building up your business only, but it is extremely helpful for building good relation with users which definitely pays out good results at the end.
Sponsors: Advertisers loves to advertise on a good profile websites which have high traffic, followers and subscribers. Having a good mailing list is always a plus point and leaves positive impression which can help in getting extra revenue while pitching advertisers.

There are many more benefits of email marketing, which extremely helps in building up reputation, brand and security in long term business. If you carefully watch over the successful blogs, the main reason behind huge conversions and revenue is because they have huge followers who follow them every week and month. These are the long term users of the website which are considered as the actual users who generates leads and buys the recommended products..